In this Information Age, businesses are harnessing digital platforms to promote their products and services via digital marketing, which is a promising domain. Therefore, Digital Marketing courses have become immensely popular among students. So, if you are planning to build a career in this domain, here’s what you must know about the Digital Marketing master’s degree and other exciting details.

Key Highlights

• Digital Marketing master’s degree: Course overview
• Why should you pursue a Masters in Digital Marketing?
• Types of Digital Marketing masters programs
  • Master of Art
  • Master of Science
  • Master of Business Administration
• Best universities offering post-graduate degrees in Digital Marketing
• Digital Marketing master course: Eligibility criteria

Digital Marketing master’s degree: Course overview

A post-graduate degree in Digital Marketing is a 1-2 year program that equips students with advanced knowledge and skills required to become a Digital Marketing professional. This program teaches students about digital channels, online marketing tools and innovative strategies to achieve business goals. It also covers various aspects of online content management to increase the digital footprint and aims to improve analytical, critical thinking, written and oral communication skills.

Also Read: Benefits of Pursuing a Digital Marketing Course

Some interesting subjects covered during the program are:

• Social Media Marketing
• Digital Media Marketing
• Web Analytics
• Advertising and Marketing Communications
• Customer Experience Management
• Market Research and Niche Potential
• Digital Marketing Budgeting, Planning and Forecast
• Website Data Analytics

Why should you pursue a Masters in Digital Marketing?

• Digital Marketing is an in-demand domain in the digital era. Thus, pursuing a master’s course will prepare you for job roles like Digital Marketing Manager, Social Media Manager, SEO Manager, Market Research Analyst, etc.
• Knowledge and skills gained while studying a Digital Marketing master’s course are transferrable across industries. This will increase your employability prospects.

Types of Digital Marketing masters programs

Some of the popular post-graduate programs offered by reputed international universities are as follows:

• Master of Art (MA):

  An MA in Digital Marketing provides an in-depth understanding of the issues faced by the media and communications industry and how digital media can solve them. This course can boost your professional career. The colleges offering MA in Digital Marketing are:
  • International Institute in Geneva, Switzerland
  • University of Salford, the UK

  Also Read: The best MBA colleges in Germany

• Master of Science (MS) :

  This course focuses on the core principles of Digital Marketing and enables students to make well-informed decisions to ensure the digital success of business in a cut-throat competitive world. The universities offering MS in Digital Marketing are as follows:

  • Henley Business School, the UK
  • University of Southern California Annenberg, the USA
  
  

• Master of Business Administration (MBA):

  An MBA in Digital Marketing covers the management aspects of marketing, social media strategies, ways to enhance brand recall among digital users, etc. The top-notch universities offering Digital Marketing post-graduate courses in management are:
  • EU Business School Munich, Germany
  • HETIC, France

Also Read: How to write an engaging SOP for MBA

Digital Marketing master course: Eligibility criteria

Some of the requirements to pursue a master’s program are as follows:

• A bachelor’s degree in the relevant field from a reputed university
• Academic transcripts (degrees and certificates)
• English language exams such as the International English Language Testing System (IELTS) or Test of English as a Foreign Language (TOEFL)
• Graduate Record Examinations (GRE)/Graduate Management Admission Test (GMAT)
• Letters of Recommendation
• Statement of Purpose
• Resume

Note: The admission requirements may vary from one university to another. For instance, some educational institutions offering  Digital Marketing master’s in the USA may require work experience while other varsities may not.

So, you can achieve your academic aspirations by pursuing a master’s course in Digital Marketing from a recognised international university. If you are facing any financial challenges, you can apply for an education loan in India from Avanse Financial Services. At Avanse, we offer customised education loans with benefits like 100% finance, quick loan sanctions, and multiple repayment options. To know how to calculate education loan EMI and education loan eligibility criteria, get in touch with us today.