Saarang 2014

A few highlights Saarang got recertified in 2014. 2 World Records were made. Saarang witnessed a tremendous increase in footfall and ticket sales. Apart from a number of amazing roadshows like that of the sword-swallower and Throttlers bike stunts, the people who came to Saarang this year also had 9 bands coming down to Chennai from all over the world and participate in the World Fest, thus giving the audience a taste of varied cultures and traditions in music. Pre-Saarang events(called Milan) were conducted in various cities to select bands for our Light-Music competition “Tarang”, the winners of which open for the main artists at the Popular Night. The events team showed utmost professionalism and conviction in managing over 60 events successfully, even after downsizing. The online media presence of Saarang increased at unprecedented rate, with more than 21,000 likes being amassed organically in a short span of 4 months on our Facebook page. Panache, our fashion show, saw huge response from participants and spectators alike. The Lecture Series increased the value to this edition of Saarang, and we had a line up featuring Leander Paes, Kiran Bedi, Nawazuddin Siddiqui, Leela Samson, Mahesh Dattani and Arun Ram. The photography workshop by Audi Photography saw people queuing up in huge numbers.Needless to point out, this Saarang had something for everything. Online Photography Contest In partnership with Avanse Financial Services Limited, we conducted a highly successful Online Photography Contest for 3 weeks in the final lap before Saarang. It saw around 1500 participants, with many of them sending in more than one entries. We also had an esteemed panel of judges of the Audi Photography fame, who took up the painstaking and cumbersome job of going through all the entries and selecting the ‘30 Best Judged Entries’.The bewildering part of the contest was the unexpected outreach both the facebook pages generated because of the contest. We peaked at a weekly outreach in surplus of half a million, 15000 ‘number of people talking about the page’. We had an increase of almost 10,000 likes during the period when the contest was held on the page. There was only one way all graphs in Facebook Insights went and it was upwards. Rahul Ravindran was the proud recipient of iPad Mini from Mr. Gokul of Avanse Financial Services Private Limited and the prize was handed over to him in front of a 6 thousand odd crowd gathered to witness the Choreo Night! Choreo Night : A scintillating evening, graced by mesmerizing performances. Choreo Night being the biggest inter-collegiate group dance competition in South India, is a platform for the nation’s best dance crews to show their moves. The crowd numbers surpassed everyone’s expectations as they cheered for their favourites. The proceeds of the ticket money is kept aside for CSR wing of Saarang. Collaboration with Avanse Financial Services Limited: